The history of the Buccellati Family in the world of Jewellery dates back to the second half of the XVIIIth century, and became a well-known on the Milanese scene in 1919 when Mario Buccellati took over the workshop of Beltrami & Besnati, where he had started to learn his trade. Despite drawing his inspiration to the classical and renaissance world, Mario didn’t hesitate to apply innovative techniques and realize a wide range of pieces: from necklaces to pendants, from pochettes to finely engraved boxes, everything was realized with a superb finish.
His creativity captivated the Italian poet Gabriele D’Annunzio who, from 1922, commissioned a number of pieces becoming not only a loyal customer of Mario but also a friend, as testimonies the rich interchange of letters between them. D’Annunzio referred to him as the Prince of Goldsmiths, given his unquestionable talent to realize even the most complex of his requests. D’Annunzio was generous with himself, his friends and his lovers, constantly flooding Mario with projects. He asked Mario to have all the pieces to be marked with the pseudonym Mastro Paragon Coppella (Peerless Master of the Goldsmiths), Mario consented adopting this motto as trademark for his work.
His fame grew reaching the attention of the Royal Families of Europe and the Vatican courts. This allowed him to expand his activities, opening in 1926 the historical boutique of Rome in the prestigious Via dei Condotti (still active today), and in Florence in Via Tornabuoni in 1929. After the War was over, Mario ventured across the Atlantic opening a boutique in New York, which recorded immediate success. He became the ambassador of the Italian Jewelry tradition in America, nevertheless his work had such peculiarities that soon started to be recognized as a style per se: the Buccellati style, that managed to merge the arts of the ancient Greece and Rome with the Italian Renaissance.
After the death of Mario in 1965 the sons decided to keep on the legacy of their father, working together until 1969, when they decided to split and take different paths. Federico took over the activities of the workshop of his father and the store of Rome. Through his work he was devoted to pursue the teachings of his father while experiencing Jewelry as another form of art: Simple while elegant, rich yet understated, envisioning pieces that enhanced the person and were not standalone art.
Today, the tradition of Buccellati continues, thanks to Lorenzo and Benedetta, sons of Federico and direct nephews of the founder Mario. Each one is dedicated to a different area of the business to ensure that the tradition of their father and grandfather is kept alive. Lorenzo is constantly involved in preaching the fame of the stile across the world, while Benedetta oversees the production with the challenging task of bridging a century old tradition to the XXIst century. The sons of Lorenzo are also taking part to this challenge as they begin to get involved into the different areas of the business, ensuring that the legacy is passed on. Is only thanks to the direct involvement of the Buccellati family that we’re still able to enjoy a distinctive and recognizable style today.